Is a Vehicle Wrap a Good Investment for Your Business?

We’ve all seen buses drive by with massive advertisements for a local car dealership or a restaurant franchise. If you are looking for creative ways for your business to advertise, car wraps are a great investment.

What is a Vehicle Wrap?

A vehicle wrap is a digitally printed advertisement wrapped around the exterior of a vehicle. It functions as a mobile billboard. Wraps encompass part or the whole exterior of the vehicle. For example, this vehicle was blue and beige before it was wrapped. This allows you no limits on what you can do with your vehicle.

What size companies are vehicle wraps best for?

Whether you have the budget for a large bus wrap or a vinyl wrap for your car, vehicle wraps are an incredible investment for big and small companies alike.

Benefits of Vehicle Wrap Advertising

According to a study by Arbitron, 9 out of 10 Americans ages 18+ have traveled the roads or rails. Outdoor advertising is effective and has a high likelihood of being noticed. A few other benefits of vehicle wrap advertising include:

  • Reach a wider audience – This might be an obvious reason, as advertising works to reach a wider audience. But, vehicle wraps are mobile and able to reach further than a billboard or bench advertisement.
  • Attention Grabbing – Bus wraps, car wraps, and van wraps are attention grabbing. It’s hard to miss the advertisement when a huge head or colorful ad pulls up next to you at a stoplight.
  • Local Market – Vehicle wraps are great for local markets. They catch people who are in the actual demographic
  • Long Lasting – The average wrap typically has a lifespan of 3-5 years, which is about how long your current marketing strategy or even logo will last that you do at that time. It’s good for a company to update their branding and logo about every 3-5 years as well.

Additional Info

If you’re interested in ramping up your advertising game, give us a call. We have experience creating wraps for buses, vans, cars, and more! We understand that vehicle wraps are an investment and would love to answer any questions you have.

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